Article of the Week
“Rogue IT” is about to wreak havoc at work (Fortune Tech)
Big Idea: In the past, enterprise software and hardware decisions were often the exclusive domain of a company’s chief information officer or CIO, the senior executive in charge of information technology and computer systems. Rogue IT turns that model on its head, effectively crowdsourcing IT choices to employees.
Editor’s Choice Articles
Supermarkets Try Customizing Prices for Shoppers (NYTimes)
Big Idea: Airlines, hotels and rental cars have offered variable prices for years. Now grocers like Safeway and Kroger are going one step further, each offering differing methods to determine individualized prices. Hoping to improve razor-thin profit margins, they are creating specific offers and prices, based on shoppers’ behaviors, that could encourage them to spend more.
Mitigate the Risk in Social Media Selling (HBR Blog Network)
Big Idea: Sales reps now have the ability to participate in global conversations about their products, their field, and their expertise. But some companies are so worried about potential mistakes or loss of control that they don’t allow participation. That’s a bad idea. Choosing not to be present in social networks puts your company and your salespeople at a competitive disadvantage. Instead, acknowledge the risks and mitigate them.
SAP: Using Social Media for Building, Selling and Supporting (MIT Sloan Management Review)
Big Idea: In a conversation with David Kiron, executive editor of Innovation Hubs at MIT Sloan Management Review, Yolton talked about how SAP has continually modernized its online forums, how it nurtures idea development through crowd sourcing at its Idea Place, and the value of being able to communicate directly with millions of customers whenever it launches a new product or service.
Big data magic trick: Show me a doorway, I’ll tell you the city (Gigaom)
Big Idea: Soon, it seems, computers might know our world better than we do. Google is training computers to spot common images on video streams and match user photos of landmarks and other things against its image database. Facial-recognition software could help you identify a complete stranger in the crowd. And now, a group of researchers have created an algorithm that can identify cities based on their unique architectural elements and other distinguishing characteristics.
OMG, Your Fridge Has The Cutest Profile Pic Ever! (Fast Company)
Big Idea: As technology has become cheaper and we have become more connected, companies and consumers have started to fantasize about the endless possibilities of wireless control and monitoring for everything from pill bottles to toasters to heart monitoring collars that could let sheep text their shepherd.
NYPD, Microsoft Launch All-Seeing “Domain Awareness System” With Real-Time CCTV (Fast Company)
Big Idea: The New York Police Department is embracing online surveillance in a wide-eyed way. Representatives from Microsoft and the NYPD announced the launch of their new Domain Awareness System (DAS). Using DAS, police are able to monitor thousands of CCTV cameras around the five boroughs, scan license plates, find out the kind of radiation cars are emitting, and extrapolate info on criminal and terrorism suspects from dozens of criminal databases … all in near-real time.