By Lisa Skapinker
July 31, 2012
Big Idea: Rypple, a social application for workforce management recently acquired by Saleforce.com, challenges the conventional top-down approach to goal-setting. As scorecard practitioners know, cascading goals is often the bane (bain?) of the strategic alignment process. Short piece, with useful references, that raises a timely and important caution regarding a traditional alignment practice.