How ‘Big Data’ Is Different
By Thomas Davenport, Paul Barth, and Randy Bean
July 30, 2012
Big Idea: These days, lots of people in business are talking about “big data.” But how do the potential insights from big data differ from what managers generate from traditional analytics? Organizations that capitalize on big data stand apart from traditional data analysis environments in three key ways:
- They pay attention to data flows as opposed to stocks.
- They rely on data scientists and product and process developers rather than data analysts.
- They are moving analytics away from the IT function and into core business, operational and production functions.