Innovation Almost Bankrupted LEGO — Until It Rebuilt with a Better Blueprint  (Knowledge@Wharton) – 1350 words

Innovation Almost Bankrupted LEGO — Until It Rebuilt with a Better Blueprint (Knowledge@Wharton) – 1350 words

Posted by: on Jul 24, 2012 | No Comments

By Knowledge@Wharton
July 18, 2012

Big Idea:  The LEGO story lies at the heart of why companies should not blindly follow the typical mantras of innovation. Although it is generally not good for a firm to remain stagnant, the reality is that unbridled innovation in the vein of LEGO may not be the answer, either.

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