Innovation Almost Bankrupted LEGO — Until It Rebuilt with a Better Blueprint (Knowledge@Wharton) – 1350 words
By Knowledge@Wharton
July 18, 2012
Big Idea: The LEGO story lies at the heart of why companies should not blindly follow the typical mantras of innovation. Although it is generally not good for a firm to remain stagnant, the reality is that unbridled innovation in the vein of LEGO may not be the answer, either.
