The Power of Being Different  (Fast Company) – 1020 words

The Power of Being Different (Fast Company) – 1020 words

Posted by: on Jul 16, 2012 | No Comments

By Austin McGhie
July 12, 2012

Big Idea:  Product success usually starts with difference–but there are many ways to be different. The trick is to be different in a way that is highly relevant to your audience and creates a sustainable competitive advantage.

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