The next generation business: Data is the new platform

Posted by: Mark Lorence on Jul 9, 2012 | No Comments

By Ken Oestreich
GigaOm
July 5, 2012

Big Idea: When thinking about the value of the data a company collects vs. the traditional value of the product it may produce, collecting and analyzing broad categories of customer + product data is becoming equally — if not more — valuable than the product itself.

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Author Info

Written by: Mark Lorence

mlorence@pelotongroup.com

Mark heads up the Analytics Practice at Peloton Group. He has over two decades of experience in both technology and strategy consulting, and has led engagements with large organizations around the world. Mark has extensive experience in business intelligence and performance management, designing technical solutions and business processes to support organizational strategy. His work includes Balanced Scorecard implementation, dashboard and website design and development, and organizational models. He is currently focused on helping clients understand and take advantage of opportunities in the emerging field of business analytics.