A Better Project Model than the “Waterfall”
By Jeff Gothelf
HBR Blog Network
July 6, 2012
Big Idea: The “agile” movement in IT is rapidly replacing the traditional “waterfall” approach to project management. Jeff Gothelf explains the core idea: shift the focus from preconceived requirements and outputs, and instead discover the best solution by focusing on measurable outcomes. Traditional strategy management suffers from the same “waterfall” paradigm. Strategy alignment and execution must adopt the “agile” approach, too.