Integrate Data into Products, or Get Left Behind

Posted by: Mark Lorence on Jul 2, 2012 | No Comments

By Thomas Redman
HBR Blog Network
June 28, 2012

Big Idea: “Informationalization” is a concept that has been gaining speed in recent years. The basic idea is simple: Make existing products and services more valuable to your customers by building in more data and information. In practice, this is more difficult – but presents exciting opportunities to forward-thinking firms.

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Author Info

Written by: Mark Lorence

mlorence@pelotongroup.com

Mark heads up the Analytics Practice at Peloton Group. He has over two decades of experience in both technology and strategy consulting, and has led engagements with large organizations around the world. Mark has extensive experience in business intelligence and performance management, designing technical solutions and business processes to support organizational strategy. His work includes Balanced Scorecard implementation, dashboard and website design and development, and organizational models. He is currently focused on helping clients understand and take advantage of opportunities in the emerging field of business analytics.