How Intangible Corporate Culture Creates Tangible Profits

Posted by: Michael Contrada on Jun 25, 2012 | No Comments

By David Lapin
June 20, 2012

Big Idea: David Lapin uses Southwest Airlines as a case study to explain how an intangible like culture is a source of competitive advantage and driver of tangible success. See the related post by Sarah Caldicott in Innovation Excellence on how the values of Gen Y will shape organizational culture in the future.

View Article

Author Info

Written by: Michael Contrada

mcontrada@bullrivergroup.com

Michael is a co-founder and former executive of Balanced Scorecard Collaborative and Palladium Group where he developed and applied the original strategy management methodologies at numerous Kaplan and Norton Hall of Fame companies. Currently, he is a Founding Partner of Bull River Group where he continues to help organizations achieve results through strategic alignment, business analytics and performance management.