Article of the Week
Dataminr builds a Twitter-powered early warning system (Gigaom)
Big Idea: Dataminr developed technology to access Twitter feeds and analyze information in near-real time, providing an “early warning system” for commercial and government customers on breaking news, critical information, or emerging events.
Editor’s Choice Articles
Big Data, Big Promises (Forbes)
Big Idea: The CEO of Birst, a SaaS analytics company, predicts big things from big data, though it may take a bit longer to realize a return on investment.
How the cloud could bring big data to your local deli (Gigaom)
Big Idea: Big Data isn’t just for big companies. The economics of the cloud is making analytics available to small- and medium-sized business who hope to reap the same rewards as their larger competitors.
Using Business Analytics to Ask the Big Questions of Big Data (Tibco)
Big Idea: Focus on essential data by asking the question “I wish I knew…” to derive maximum value from analytics efforts.
Target variables matter but so do decisions (JT on EDM)
Big Idea: Effective predictive models require the selection of an appropriate target variable – but how to pick the right one? James Taylor describes a great approach to developing the business understanding necessary for target variable selection.