Article of the Week
Selling You on Facebook (Wall Street Journal)
Big Idea: Many popular Facebook apps are obtaining sensitive information about users – and users’ friends. See what is being collected and how it is being used in the new and developing realm of personal data economy.
Editor’s Choice Articles
5 Important HR Analytics (Tibco Spotfire)
Big Idea: Jon Ingham, from Strategic Dynamics, outlines five important areas of HR analytics that focus on the outcomes created in the human capital value chain. He cites “Social capital” as the area of greatest opportunity, as it can measure how people work together.
5 Social Media Metrics That Matter Now (the Brainyard)
Big Idea: Social media measurement is maturing beyond “Fans,” “Likes,” and “Re-tweets”. This article describes five metrics that can measure progress in meeting social objectives. Some are leading measures, like “quality of fans/followers,” while others are lagging measures like “Conversions.”
Google Provides Social Reporting to Its Analytics (CMSWire)
Big Idea: Most organizations have analytics projects driven by Marketing, and these projects utilize Google Analytics to track website activity. Google is now providing a set of reports to help bridge the gap between social media and traditional business metrics. These reports provide valuable insight to social activity and business results.
Dachis Group Service Finds, Rates Social Advocates (the Brainyard)
Big Idea: Dachis, a social business consulting, advisory, and online services company, has a service for monitoring the health of a brand’s social media presence. Advocates for a brand can be identified and rated, allowing the organization to focus marketing efforts on those customers most likely to advocate the brand. This has significant implications for advertising strategies.