Article of the Week
Marketing is the next big money sector in technology (Gigaom)
Big Idea: A venture capitalist provides a quick recap of successful software companies focusing on back- and front-office solutions and predicts that Marketing will be the next to benefit from enterprise solutions. But this benefit will arise from data analysis rather than process optimization and may lead to new companies as successful as SAP, Oracle, and PeopleSoft.
Editor’s Choice Articles
Google’s BigQuery: making data insights faster (Gigaom)
Big Idea: BigQuery, Google’s cloud-base big data analytics service, allows companies to run SQL-like queries against very large datasets with near real-time results. While organizations may be reluctant to move their data to the cloud, this service provides a means of “outsourcing” the data manipulation and analysis, while keeping the analysis and decision-making inside the company.
Why Big Data Fails for Agile Planning (Alight Planning)
Big Idea: Can ‘Big Data’ be effectively reduced to ‘Small Data’ in order to facilitate agile planning methodologies? The author argues that it can, and must, in order for effective planning to occur.
Making Money on Predictive Analytics – Tools, Consulting, and Content (Business Analytics 3.0)
Big Idea: A comprehensive overview of Predictive Analytics tool, services, and content providers. This summary puts the leading vendors, consultants, and content sites at your fingertips.
Google Analytics: 7 Tricks for Smarter Web Analysis (Inc.)
Big Idea: A great description of seven Google Analytics techniques to help you better understand Audience, Advertising, Content, and Conversations behind your website.