Good Strategy’s Non-Negotiables
Interview with Chris Zook
HBR Blog Network
March 15, 2012
Big Idea: Complexity, Chris Zook argues, is becoming a “silent killer” of sustained, long-term business performance. Based on research at Bain, he proffers three “design principles” that will help companies become more adaptable — clear differentiation, resources focused on “non-negotiables,” and fast feedback and learning. Good summary, with examples, of his new book.