Article of the Week
Proctor & Gamble – Business Sphere and Decision Cockpits (Business Analytics 3.0)
Big Idea: Proctor & Gamble is investing heavily in business Analytics while simultaneously cutting costs in other areas. They’re making this investment because the model for using data to run a company is changing. P&G is deploying an analytics solution to 38,000 users called Business Sphere and Decision Cockpits.
Editor’s Choice Articles
Can Seamless become a Yelp competitor? (Gigaom)
Big Idea: Seamless, a favorite resource for connecting restaurants and delivery-dependent diners, built its business helping companies order meals for its workers. But the company is now trying to become a much more consumer-focused business, and it’s now looking to the mounds of data it gathers to try to accelerate the transformation. This is an interesting trend, as companies try to leverage data collected from an original business model to expand their offerings.
Foursquare CEO: ‘Not just check-ins and badges’ (CNN Money)
Big Idea: Another examples of a company that used data collected from its original business model to expand offerings into other areas. Foursquare is gaining competence in contextualizing user-generated data and is using that to knowledge to create value-added products and services for its customers.
The Patient of the Future (MIT Technology Review)
Big Idea: A slightly extreme example of the “quantified self” movement, Larry Smarr has gathered as much data as possible about his body and used that information to improve his health. Along the way, he faced some interesting challenges – both technical and cultural.