Article of the Week: What it really means when someone says ‘Hadoop’ (Gigaom)
Hadoop and big data could be the two biggest buzz terms being thrown around over the last 12 months. But this article sheds some light on what is truly needed to marry the distributed and parallel computing power of Hadoop with the analytic apps required to tap into the power of Hadoop. My prediction for 2012 is that the big data application market will become crowded with new (and existing) BI vendors built on top of Hadoop infrastructure.
What Sells CEOs on Social Networking (MIT Sloan Management Review)
Great Q&A with Andrew McAfee from the MIT Center for Digital Business and the 6 years since he coined the term Enterprise 2.0. The social enterprise, as it is most often referred to today, still requires some convincing of the value to senior management. McAfee provides insight into the most common fears that a CEO faces when it comes to being a more “social” enterprise. A must read for any management team wrestling with the decision to introduce social computing.
Romney Campaign: Square “Could Be Huge,” And Other Digital Trends In Politics (Fast Company)
An inside look at how political campaigns leverage social media and targeted advertising. Obama still holds a huge advantage over his competition (12.3 million twitter followers to Mitt’s 330K), both from a messaging and fundraising capacity. That being said with new social networks like instagram and pinterest popping up, campaigns need to react quickly to engage.
Are small businesses ready for big data? Um, yes (Gigaom)
This article caught my eye, primarily because I believe it is way too early to be thinking about big data for small businesses. Yes, there is certainly opportunity for small businesses when it comes to understanding their market. But I don’t have enough words to describe why on their own a SMB cannot tackle this problem. Where I do see opportunity with SMB and big data are services (inexpensive of course) that do the necessary heavy lifting and present targeted analytics (enter Google).
Report: Google gets Drive cloud storage ready to roll (Gigaom)
Google jumps into the cloud “digital file cabinet” space with their new cloud services (G Drive is a great name if that is how it is branded). Google continues to provide tools and services for businesses that have embraced the cloud as their IT infrastructure. It is amazing to think Microsoft has been in this area of years yet you hear very little about them.
Why Google Is Getting Into Entertainment: Your Data (Fast Company)
For a company that prides itself on the mantra of “Don’t be evil”, Google is collecting more data on you and me than a casino loyalty card. It is only a matter of time before this practice catches up with them, especially with the pervasiveness of where Google has access to what you are up to.